Zlatibor, one of Serbia’s most famous destinations, has been enriched with a new/old multipurpose facility for business meetings. Owing to hotelier association, such as specialist hospital Čigota, Palisad hotel, Sports & Recreational Centre Wai Tai and Zlatibor MONA hotel, a sports hall, located at the central part of Zlatibor, has been capacitated and now is available with over 1,200 seats for the plenary work. The facility is equipped with conference seats, floor, conference tables, the flooring is etison, and the entire interior is decorated in canvas. The Hotelier Association of Zlatibor, apart from equipping the hall, aims to promote Zlatibor as MICE and sports tourism destination both, for local and international guests. The first results are already evident judging by the excellent summer season of sports preparations, and there are numerous congresses announced. The next step of the Association is to capacitate the hall with new AV equipment and to promote it via internet.