The first theater dedicated to holograms opened on November 11th 2017, in Hollywood, USA, under the name Hologram USA Theater.

The first performance at the theater was by Billie Holiday, and a month later three more opened – in Chicago, Indianapolis, and Foxwoods. The performances last up to 40 minutes on average, and the theater is already selling tickets for performances by Whitney Houston and Jackson 5. The plan is to open another 150 hologram theaters by the end of the year across America.