The Ukraine International Travel & Tourism exhibition – UITT (24-26 March 2010) is the largest and most important travel industry event in Ukraine with 761 exhibitors from 71 destinations, attracting 15,000 visitors. It attracts key international travel industry players looking to promote their services and increase their presence in the Ukrainian market. Outbound tourism in Ukraine has been boosted by recent growth in the economy. As a result, more and more Ukrainian travellers are discovering new destinations. In 2009, more than 15 million Ukrainians travelled abroad.