Travel incentives are a way for companies to promote their business and increase sales by offering a free or discounted travel package to their customers. Many companies offer these incentives as a bonus for making a purchase, such as a cruise with the purchase of a new car.

Incentive tourism is usually undertaken as a type of employee reward by an company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.