This year, approximately 20,000 people took part in tomato-throwing, according to the city authorities. This battle requires 130 tonnes of ripe tomatoes, and there are showers installed, so that the participants could wash themselves after the battle.

Namely, the organization of this festival was inspired by the fight which took place in 1945, when a group of young people initiated a fight during the carnival, using tomatoes. In that way, this festival settled in spite of hesitation of the government that even banned it during 1950s. The municipality, however, in 1957, approved the celebration of the “Tomatina” festival.

The organizers decided, for the first time, since this manifestation is taking place, to charge the entrance and participation, as the crisis hit this small town and the rest of the country as well. The price for the entrance was 10 EUR, all in order to cover the costs of organization. However, the citizens of the town had the right to free participation.