This unusual edifice, intended as an homage to Swiss watchmakers, is to be built on the banks of the Neuchâtel lake.

The dimensions of the new building, called “Swiss Watch Arena”, are rather excessive for a town with only 33,000 inhabitants. The building schould have 95 m in diameter, with a 70 m dial plate.

The building will hold a “time museum” and several exhibition, congress, and concert halls. The construction of the ”Swiss Watch Arena” will cost 350 million Swiss francs (290 million euro), and the promoters of this pharaonic project claim it will boost tourism in Neuchâtel.