Environmental conservation is no more in the interest of nature lovers only, but it has also become a prerequisite for a sustainable economic development of a society. Thus the need for products and services that stimulate development in accordance with modern standards of environmental concern has also become ever greater. Southeast European countries focus a considerable part of their attention to creating strategies for sustainable development, hence making far greater opportunities for market evaluation of ecological products.

The fair is dedicated to the presentation and commerce of equipment, devices, and means for recycling and environmental conservation, of alternative energy sources, renewable energy, equipment and devices for the protection and planning of urban settlements, natural rarities, building and cultural heritage.

The Ecology Fair presented domestic and foreign institutions operating in the sphere of natural environment conservation, entrepreneurs, non-governmental organizations, and numerous companies operating in this field. Products and services were presented by 153 participants from 18 countries.

The Tourist Organization of Budva started celebrating the Planet Earth Day by a number of ecological drives.

The programme started with the initiative for planting greenery in a kindergarten in Petrovac. The nuns of the Duljevo Monastery, on the “Flower market” (Cvetna pijaca), exhibited their natural products made by the traditional recipe.