Business Events, a new book by Dr Rob Davidson, the Managing Director of MICE Knowledge and Professor of MICE Management in four European universities,...

Country and destination branding is the topic that has been attracting interest from tourism professionals for years. Nevertheless, after much research written on this...

Meetings industry professionals will benefit greatly from an indispensable new book, 'Marketing Destinations and Venues for Conferences, Conventions and Business Events', written by Tony...

Rob Davidson, Managing Director, MICE Knowledge and ibtm world Industry Analyst has revealed some key industry themes ahead of his Trends Watch report session,...

BY ROB DAVIDSON I wish someone had instructed me in networking techniques all those years ago, when I started going to conferences. Like most people, I...

Author: Rob Davidson In order to compete successfully in the meetings market, venues must market themselves effectively, using a wide range of promotional techniques. Within the...

In recent years, a growing number of incentive travel planners have focused their attention on how the programmes that they organize can leave a...