In the course of the economic crisis, all markets fight for their customers trying to make their shopping fun and easy! That is why the trade craft in America has been lifted to such a high level. New York was a host to a new technology allowing the customers to merely touch the screen and shape a product at their desire and size, and then order it. Customers do not even need go in a shop and stand in the crowd, but this is all possible to do at the very shop window. So, New Yorkers can walk down the street, wish for a pizza, stop at the first video-wall of a take-away and just slide their fingers over the image of olives, mushrooms or other ingredients they want, over the image of dough and order the product to be delivered to their homes. It is also possible to try sneakers virtually over the screen without going into a shop and putting them on. “HSN digital” company say that the aim is for the customers to have big fun and come to love the new system.