The sixth Adria Hotel Forum will take place on February 14th and 15th in Hotel Sheraton in Zagreb. This year’s topic will be: “Investment in hotel industry: Our own responsibility”.

Two crucial questions of the conference will be: Are we responsible for the increase or does it happen by itself? as well as Are we competitive in the market? The cause of this year’s topic are safety and geopolitical situation. Possible solutions for the problem of under-qualified staff, future investments in the region, the way that global companies see the growth of private accommodation, new products, and hotel contracts will be discussed as well.

This year’s forum will be held under the patronage of The Ministry of Tourism of Republic of Croatia, Ministry of Sustainable Development and Tourism of Republic of Montenegro, Glion Institute of Higher Education, The city of Zagreb and Croatian Chamber of Economy, while some of the partners are Falkensteiner Hotels & Residences, Hilton Worldwide, Accor Hotels, Orbis Hotel Group, InterContinental Hotels Group and Valamar Riviera.