Date: 22nd September 2014

Venue: Hotel Zlatnik, Belgrade, Serbia

Web: www.mate-bg.com

Brief description:

Seminar “Social Media Strategy and Implementation” will be held on 22nd September 2014 in Belgrade, Serbia. Seminar leader is Dr Dominik Mahr from Belgium.

The rapid technological development in social media offers new opportunities for firms to better connect with and serve their customers. The purpose of the seminar is to address these issues and to obtain a better understanding of the opportunities and pitfalls of social media for firms.

Specifically, the seminar aims to:

· Assess the level of social media implementation at a firm

· Explain alternative social media strategies for firms

· Discuss (stationary and mobile) social media tools for communicating with customers

· Identify critical success factors for the implementation of social media activities

This program is designed for professionals who work in management, marketing, advertising, public relations, branding, communications, strategy or sales who look for gaining a comprehensive and structured insight into the social media.