Maistra’s tourist product comprises 10 hotels, 8 villages, and 7 camps for over 34,000 guests, which places it alongside with the largest European hotel groups. “Maistra has positioned its tourist product high on the global tourist map thereby significantly promoting the new image of this part of Istria and contributing to the positive reputation of the entire southeast European tourist industry”, explained according to the award citation.

The Brand Leader Award has been awarded for nine years now, based on a set of standardized criteria comprising innovation, a highly defined market identity, and authentic product positioning. The prize is awarded to leading companies, institutions, individuals, or media whose positive development and innovation strategies set high standards and improve the market, contributing to popularisation of southeast Europe’s economic potential and competitive market image.