World Travel Market (WТМ), the premier global event for the travel industry, unveiled results from the largest ever international survey into the travel and leisure patterns of the lesbian, gay, bisexual, and transgender (LGBT) community at WTM 2010.

Analysis of the findings, by gay marketing specialists Out Now, formed the backbone of the WTM lesbian, gay, bisexual, and transgender seminar, organized and moderated by Out Now chief executive Ian Johnson.

The survey revealed information on LGBT travel habits including preferred destinations, annual tourism spending, lifestyle leisure preferences, frequency of air travel, overall tourism expenditures, income, and gay honeymoons.

“WTM is the logical place to release the findings of this new Out Now LGBT market research study,” said World Travel Market chairman Fiona Jeffery. “Out Now and WTM have worked together for five years promoting an understanding of the lesbian and gay tourism market development.”

Source: wtmlondon.com