IN Hotel has been named a National Champion for Serbia in The European Business Awards, sponsored by RSM; Europe’s largest business competition set up to celebrate business excellence and best practice in the European business community.

The Awards, now in its 10^th year, is supported by business leaders, academics and political representatives from across Europe, and this year engaged with over 33,000 businesses from 34 countries.

IN hotel has been chosen after the first phase of judging by an independent panel. They were evaluated on the core EBA values of innovation, ethics and success and will now go through to the second stage of the competition, which includes a video and a public vote.

IN Hotel has been nominated for the award for Customer Focus. As an important aspect of business development, customer focus ensures that services provided are useful and relevant to current and potential customers. We are happy that independent panel acknowledged how our hotel has enhanced prospects and profitability by putting the customer at the heart of the business.

Adrian Tripp, CEO of the European Business Awards said: “Congratulations to IN Hotel who have been selected to represent their country as National Champions. They are central to the success of Europe’s strong business community, and have shown the core principles we look for of innovation, ethics and success.”

Ruzica Petrovic Dedijer, General Manager of IN Hotel: “The European Business Awards brings together most dynamic companies and we are proud to be recognised at this level, as a Serbian brand by world standards!”