Keeping step with the global process of creating new brand identity, in November 2009, Holiday Inn Belgrade gained a new face and strength through modern design, improved service quality and refreshed image. The reception area and lobby bar were given new appearance. Redesigned logo, new entrance lit by green spotlights, totem visible from far, large pots and a bench beside the door make only a part of the ‘refreshment’ concept of Holiday Inn hotels worldwide. Putting special focus on music, an American company was contracted for downloading selected music from its website. The interior of all 140 rooms was also refreshed, adding to their more appealing appearance. Noteworthy are new decorative bedcovers coupled with pillow ribbons containing pillow type – the so-called ‘pillow menu’, so that every guest may choose to rest on a firm or a soft pillow, a hypoallergenic or a goose-feather pillow. We carry on redesigned!