First International Congress on Ethics and Tourism jointly organized by the Spanish General Secretariat of Tourism and Domestic Trade and the World Tourism Organization on September 15th and 16th 2011 in Madrid, featuring international speakers of the highest level. The General Assembly of the World Tourism Organization (UNWTO) adopted the Global Code of Ethics for Tourism at its 13th session held in Santiago, Chile, in 1999. The Code covers various areas of application including consumer protection, corporate responsibility, the protection of children and of the most vulnerable segments of the population, cultural and environmental sustainability, dialogue between cultures, as well as its vision of tourism as a factor for development and for the promotion of fundamental human rights, in line with the United Nations Millennium Development Goals.