A new fruit in the market of Great Britain looks like a strawberry covered with sweet cream. It is not some unknown fruit discovered in the rainforests of South America, but a ‘cross-breed’ named ‘pineberry’ and in few weeks the British will be able to enjoy this new fruit. It differs from its only one known variety not solely by its whiteness but also by its taste which is more like that of pineapple. That is why it is named ‘pineberry’. The fruit is grown in green houses, where it ripens from green into completely white when it is sweet and ready to eat. The importers of this unusual fruit emphasize that ‘pineberry’ can be applied in cakes and ice-cream just like strawberries and pineapple.