This prestigious award is granted within the 4th Business Conference “Sustainable Development and Competitiveness of Tourism in South East Europe – SEET 2014”.
– The “Brand Leader Award“ belongs to my entire team, with whom I have been investing huge efforts in the last five years to contribute to upgrading the offer and service quality in both the largest hotel complex at Mt. Kopaonik (Grand Hotel & Spa****, Family Hotel Angella****, Apartments Konaci) and the entire tourist centre, with a ultimate objective of positioning Mt. Kopaonik as the leading skiing centre and the best mountain destination, offering attractive contents throughout a year – said Nikola Avram, CEO of MK Mountain Resort.
In the last five years, MK Mountain Resort’s strategy has lead to the establishment of the renowned brand, which has improved local tourism in Serbia and South East Europe. The investment worth more than 15 mn EUR has included the reconstruction of two-thirds of the accommodation capacities of the Grand**** Hotel and Apartments Konaci, and the total reconstruction of the existing and introduction of new contents at the Grand**** and Angella**** Hotels.
Nikola Avram has built his successful business career in the most prestigious hotels in the region. In the last four years, he has been at the helm of MK Mountain Resort, which he has turned into a pride of Serbia and this part of Europe with his vision, initiative and excellent managerial skills. He has integrated top-class knowledge, creativity and innovativeness into the constant improvement of MK Mountain Resort’s offer and positioned it as the most attractive mountain destination.