The 26th BTC, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, was held from 1-2 July at the Fiera di Rimini Exhibition Centre, for two days of business, education and professional networking.

Every year BTC brings together the stakeholders of the Italian and international meetings industry to update them with the latest trends in the market and give them the opportunity to get to know new destinations, hotels, venues, technologies and professionals able to provide expert and original support for events. BTC runs over two days, packed with business meetings, education, networking and the showcasing of innovative solutions, with informal opportunities to meet colleagues, customers and suppliers. The most exhibitors were from Italy, but there are other countries, such as San Marino, Austria, Spain, Switzerland, Great Britain, Serbia.