Best Western Hotel Šumadija (4*) in Belgrade hosted the celebration of the prestigious quality award given by the Best Western Quality Award 2009. Competing with 80 hotels from the Best Western Central Europe group, hotel Šumadija, ideal for business tourists, only 2 km far from the Belgrade Fair and 5 km far from the city centre, neighbouring outing areas Košutnjak and Ada Ciganlija, won the highest score for quality.

At the celebration, Barbara Operschall, Best Western CEO for Central Europe, announced that this prestigious hotel chain, having around 4,200 hotels worldwide, would be joined by three more hotels from Serbia in the near future.