Representatives of American hotels realized that the tired guests and those suffering from the lack of sleep actually represent a “goldmine”, particularly during the holiday season.

Accordingly, hotels in bigger cities have decided to welcome these guests with dimmed lights, to remove digital clocks from rooms, to engage a sleep consultant, to offer meditation and a wide selection of pillows and relaxing massages.

Thus, in hotel Joia, Scottsdale, Arizona, the guests are offered a whole range of aromatherapies and massages, even intravenous cocktails of vitamins and antioxidants. Also, the hotels dedicate more attention to the comfort of beds and bed sheets, especially pillows, but also other factors that can influence sleeping, such as lighting or fresh air.

According to the representative of chain of Hilton hotels, Rob Paleski “Our goal is to continue with innovative offers in order to provide our guests with the opportunity to have the best sleep possible”, but he also added that the main problem is to persuade the guests to disconnect from their digital devices, for at least a short period of time.