This could sound like an odd question if it weren’t for latest Romain Jerome luxury watch which doesn’t show what time it is but only whether it’s day or night. No wonder it’s called “Day&Night”!

The price of this luxury “trinket” informing us only what part of the day we are in is 300,000 dollars. Despite the fact that a glance through the window will tell just as much and cost nothing, this watch is in great demand and is selling beautifully.

At the prestigious Watch and Jewelry Show in Basel, the Swiss company’s spokesman said surveys showed that people don’t look at their watches to see what time it is and that time is the greatest luxury commodity.

Regardless of the price people buy this type of watch to show off because an expensive watch is a status symbol. A nine-dollar watch will definitely show the time of day just as well as the one costing half a million but it’s the latter type that you want to flaunt.