Hotel Hilton in Podgorica will have to reek of something characteristic recognised by the corporation as characteristics of Montenegro and the people living in it. These are colours and luxury of the sea, waters, and mountains, and then pride, and glamour. The essence of the business policy of the Hilton brand when it opens a new hotel in some country is in its trying to understand the essence of the country and its people.

The corporation will make the efforts in its reconstructions to respect what seems to be the main feature of the existing building and the best in it. In the present hotel Crna Gora, it is its location considered to be exclusive, unparalleled in the town, a small terrace with a view of the Boulevard of St. Peter Cetinjski, and tall supporting columns which surround it and decorate it from the architectural point of view.

It has been planned to finish the works in two and a half years, and construction started in February 2011. The reconstructed hotel Crna Gora will be a five-star hotel, which includes, besides an increase of the number of stories, a construction of one indoor pool, spa centre, shopping centre at the place of the present large garden, as well as several congress rooms.