The world’s third-largest MICE (Meeting, Incentive, Congress, Events) exhibition ACE of M.I.C.E. Congress, Meeting and Event Industry Exhibition will take place in February 22-24 in 2017 for the fourth time at Istanbul Congress Center – ICC sponsored by Turkish Airlines.

The exhibition to host industry professionals from Turkey and all over the world is expected to bring qualified hosted buyers from oversea markets to our country, which will inspire MICE tourism.

Organized by Tourism Media Group since 2014, ACE of M.I.C.E. Exhibition, one of the most important meetings of the congress, meeting and event industry continues to take steps to contribute to the growth of MICE tourism in real terms. ACE of M.I.C.E. Exhibition by Turkish Airlines which will take place between 22-24 February 2017, will host industry professionals, corporate executives and heads of associations organizing congresses, meetings and events around the world in Istanbul.

ACE of M.I.C.E. Exhibition by Turkish Airlines will last for 3 days with the motto “We get together with all our colors”. It will bring together MICE sector professionals with network activities, sessions for sector professionals, ‘AMEzing Party’ and colorful events will also be organized. Among the highlights of the exhibition are; MICE Professionals are Gathering to Build the Future, a session of sports events, a meeting of communication societies, and a session of interest from last year’s MICE’s Genies.

More than 15 thousand visitors are expected this year to the fair which welcomed a total of 14 thousand 496 visitors from Turkey and the world last year. For this year, an intense business cooperation network is expected to be established at AME 2017, which was visited by a total of 750 buyers from domestic and 39 countries in the previous year. Within the scope of the fair, it is aimed to have a positive effect on the Turkish MICE market with 200 buyer company authorities to be hosted in Istanbul for four days. Furthermore, MICE professionals from EMEA region will be welcomed and new cooperation will be provided.

Tourism Media Group President Volkan Ataman said that we aim to bring together all the actors of the MICE industry by ACE of M.I.C.E. Exhibition by Turkish Airlines : ”With the congresses, meetings and events (MICE) continuing all year around, our objective is to compensate the losses in tourism because of the negative developments which we have experienced in the last years. Considering all these, MICE fair we are organizing has greater importance. We have contributed to establish trade cooperation network of industry professionals in various sectors with our fairs we have realized so far. MICE tourism and the country’s contribution to the promotion of the four of this event in 2017 sponsored by Turkish Airlines and because of that our power will increase.”

”The MICE industry is a fast-growing industry in our country in the past 10 years. As Turkish Airlines, we are aware of the importance of the MICE and with this awareness our products are constantly being improved in line with the feedback from the sector. Turkish Airlines has decided to become a name sponsor for the ACE of M.I.C.E. Exhibition in 2017, the only fair for the MICE industry in our country, successfully organized in the past years in order to increase the support we have given to our sector.

We believe that the impact of the ACE of M.I.C.E. by Turkish Airlines will be great as the positive trend that Istanbul has captured in the sector in recent years has continued. At the same time, the fair also has an important place in the introduction of Istanbul, our hub and the emergence of new business opportunities. Thanks to ACE of M.I.C.E. Exhibition by Turkish Airlines, we have no doubt that we will be able to show our country, our city and our services to the invited buyers from all over the world for the first time and welcome those in the best possible way in Istanbul”, said Ahmet Olmuştur, Vice General Manager at Turkish Airlines.