“GREEN” ROLLS – ROYCE ?

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Rolls-Royce is considering to produce an eco-friendly model and  so called “Spirit of Ecstasy” , “Emily”, “Silver Lady” or “Flying Lady” could be battery-powered  in the future.

The boss of the BMW-owned Rolls-Royce Motor Cars, Tom Purves, says that even a brand obsessed with its history has to think about the future, and a diesel, hybrid or even full-electric Rolls-Royce is not out of the questions.

Electric “Flying Lady” is nothing more than a possibility and it is not clear yet whether electric cars are truly the answer and even hybrid technology is not necessarily in a form that is entirely appropriate, according to Mr Purves.

Certainly the customers, who spend a lot of money for their cars, do expect of their favourite car-maker to be at least contemporary, so and Rolls-Royce has to become “green” or it will have difficulties in the future.

In the next few years the European legislation will mandate a ceiling of just 130 g/km for new cars. So the famous Rolls will have to do something, because with carbon emissions of more than 370 grammes per kilometre, the three-tonne Phantom is more than twice as enviromentally unfriendly as the averige car.

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Miona Milic
Near 20 years in bussines and congress tourism in the SEE region. One of the founder of the first and only regional internet portal connecting buyers and suppliers of the business tourism www.kongresniturizam.com , Editor-in-Chief of SEEbtm magazine, printed for 10 years (2008-2018), creativity and content event manager for SEEbtm Party and for BS Travel & Events Agency.

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