The International Tourism Fair, with its exhibit area and diversified specialist follow-up programme and the wide-audience entertainment is an important marketing tool for a comprehensive presentation of tourist destinations and services. At the same time, there are food and drink fairs and HORECA equipment fairs, as well as LORIST fairs, complementing the related theme shows dedicated to the nature and man. The concept of the Tourism Fair in Novi Sad has contributed to establishing the event as the best-known venue for promoting spas and climate centres in the country, the winter tourist offer of the country and region, and the New Year’s packages too.

For the past several years, the Fair has also featured an active involvement of the tourist organizations of cities and municipalities, and the specialist meetings intended for the tourism and hospitality professionals.